Celebrating National Travel & Tourism Week: Riverside Shines Bright
Riverside proudly celebrates National Travel & Tourism Week — and we’re especially excited to shine a spotlight on The Cheech and the Festival of Lights, two of the many cornerstones of our vibrant cultural landscape that quite literally light up our city and its spirit.
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This annual week of tourism celebration is more than just a nod to vacations and getaways — we see it as a tribute to the people, places, and moments that shape the identity of our communities. And here in Riverside, tourism is a powerful reflection of who we are.
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As the City of Arts & Innovation, Riverside’s events and values embody that spirit — serving not only as cultural landmarks but also as strong drivers of economic vitality.Â
The Festival of Lights, presented by The Mission Inn Hotel & Spa, was voted the fourth-best public holiday lights display in the United States by USA Today. This dazzling tradition is a beloved Riverside staple, cherished by the community — and in 2023 alone, it generated an impressive $97 million in local economic impact. It’s more than a festive display — it’s a beacon of community pride and prosperity.
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Equally impactful is The Cheech Marin Center for Chicano Art & Culture, affectionately known as The Cheech. Named after actor and comedian Cheech Marin, known for his iconic work in Cheech & Chong and as a lifelong advocate of Chicano art, this vibrant cultural landmark has generated $29 million in economic activity in just its first two years. It celebrates our rich Spanish heritage while showcasing the creativity and cultural contributions of the Chicano community.
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As we celebrate National Travel & Tourism Week, we raise a toast to the experiences that bring people to Riverside — and to the community that makes them unforgettable.
Here’s to the places, people, and culture that make Riverside shine.
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#ILoveRiverside #NTTW25
