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Visit Riverside

Tourism

CalTravel

Mission Statement

Visit Riverside is the City of Riverside’s tourism initiative — an interactive and dynamic multimedia campaign that highlights everything that makes our city special. Our goal is to make life even better for residents by shining a light on what makes Riverside great — and to invite visitors from near and far to experience it for themselves.
 
We’re proud to be part of Discover Inland Empire, working with our neighbors across the region to support local tourism and economic growth. As members of CalTravel and partners with Visit California, we also help put Riverside on the map statewide, making sure people all over know what we have to offer.
 
With these partnerships, we’re here to tell Riverside’s story, support local businesses, and help more people discover what makes this city such a great place to visit — and to call home.

Festival of Lights

The Cheech

in local economic impact
$ 0 M
in economic activity (in just its first two years)
$ 0 M

Latest Riverside Tourism Insights
Tourism
Visit Riverside

Riverside Shines Bright

Celebrating National Travel & Tourism Week: Riverside Shines Bright Riverside proudly celebrates National Travel & Tourism Week — and we’re

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May 8, 2025

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